How Redbarn Honed their Analytics to Get Specific Answers on How to Grow with Pliable 

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Redbarn Pet Products, a family-owned manufacturer of premium pet food, treats, and chews, recognized the need to modernize their data operations to support their expanding business. By integrating Pliable with Snowflake, they transformed their data management processes, leading to more informed decision-making and operational efficiency.

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Challenges Before Pliable & Snowflake

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 Redbarn Pet Products managed multiple pet brands on Amazon - but their data was scattered across accounts and reports and in many systems. The team struggled to get a unified view of performance, making it difficult to spot trends, compare brands, and make strategic decisions. They wanted to bring everything into Power BI, but lacked the resources to clean, organize, and model the data.

 

Solutions Implemented with Pliable & Snowflake

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Redbarn Pet Products turned to Pliable to unify their Amazon data across all brands. With Pliable’s no-code platform, they quickly connected accounts, standardized the data, and automatically fed it into Power BI—without relying on internal engineers or manual cleanup.

 

Impact and Results

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• Gained a clear, real-time view of performance across all Amazon brands.

• Enabled side-by-side brand comparisons for sales, profitability, and marketing ROI.

• Freed up internal resources and dramatically reduced reporting time.

• Delivered dashboards the leadership team could trust for weekly decision-making.

• Positioned Redbarn Pet Products to expand beyond Amazon into a full digital view—including Shopify, other marketplaces, email, paid social, and search—all in one place.