How Nobl9 Simplified Data Pipelines with Pliable and Snowflake

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Nobl9 streamlined their data operations by adopting the new Pliable platform integrated directly with Snowflake. The platform introduced data modeling and organization best practices that simplified complex pipelines, cutting down engineering overhead and improving insight delivery.
 

Before Pliable & Snowflake:

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• Fragile, custom ETL pipelines frequently broke

• Disconnected data in HubSpot, Pendo, and production databases

• Engineering resources tied up in pipeline maintenance

• Lack of data modeling created inconsistencies and confusion

• Slow, fragmented access to customer insights

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After Pliable & Snowflake Integration:

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• Automated, reliable data workflows

• Unified data from all sources in Snowflake

• Structured data modeling for organized, actionable insights

• No engineering required for ongoing data management

• Faster decision-making with consistent, real-time insights​

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Why It Matters:

 

Since integrating Pliable with Snowflake, Nobl9 reduced the time spent on data prep by over 75%. Teams now access modeled, reliable data in minutes instead of hours. Sales and product teams work seamlessly with unified data, ensuring decisions are driven by the latest insights.

"We had custom ETL pipelines to pull metrics into dashboards, but they broke often and required constant attention. When the tool was deprecated, we didn’t realize we lost critical data until it was too late."

— Brian Singer, Co-founder & CPO

 

Key Pain Points:

• Custom ETL pipelines prone to failure

• Siloed, unmodeled data across platforms

• Pipeline maintenance diverting engineering resources from core product development

• Inconsistent data for decision-making

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Automating Pipelines and Modeling with Pliable + Snowflake

 

By integrating Pliable’s new platform with Snowflake, Nobl9 automated data workflows and applied structured data models to unify records from HubSpot, Pendo, and other proprietary sources. This eliminated fragile ETL pipelines, freeing engineering teams and providing everyone at the company access to consistent insights.

"With Pliable’s integration into Snowflake, we pull data from various sources, model it for consistency, and deliver it back to teams—no manual ETL required. Our CRM, product usage, and customer insights all flow seamlessly through Snowflake."

Now, Nobl9 operates with a single source of truth powered by Pliable, enhancing alignment between sales, product, and engineering.

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